Evaluation 4: Who would be the audience for your media product?

The target audience for One Rock magazine would be in the rather large age bracket of late teens to possibly early thirties, this is because, from my research I have determined that this bracket is representative of my audience. Arguably this could also be backed up by the fact that from research I can see that the target audience are willing to pay more for a magazine, suggesting that they have a viable source of income. I think it is important also to realise that the audience will be of mixed gender as it is often seen that the genre is stereotypically dominated by men, however the research suggests otherwise showing a rough half spit between male and female. the taste in music of my audience is obviously an important aspect, as it seems to be, the vast majority of the audience tend to stay within the rock/metal genre of music, however there is evidence that there is a larger variety of taste within the female audience.  


The typical male profile of my audience would be as follows:


Age: 17-20 years old.
Music taste: Almost exclusively within the metal genre.
Hobbies: Playing instruments and model making.


Whereas the typical female audience profile would be:


Age: 20+ years of age
Music taste: More variety than males, possibly including the pop genre as well as Indie music.
Hobbies: Reading, Drawing, photography




https://www.youtube.com/watch?v=qnZtGDFu3k0


This is the typical music taste of the primary target audience, they would have similar taste to this.